Instagram is a popular and powerful social media platform that is used for more than just sharing attractive pictures and connecting with...

If there's one thing every business owner should be familiar with, it's the concept of branding. Branding is more than your company's...

So you've written the most important copy of your product—the copy that describes what it does and why it's great. You've edited and...

If you've ever tried to write an irresistibly compelling website copy, then you know how hard it can be. Not only do you have to come up...

SEO allows you to rank higher in Google searches and have more organic (non-paid) traffic, which leads to increased sales.

You've heard it said that social media is the best way to market your business. But even if you're not a natural when it comes to...

For many businesses, messaging is the most important aspect of their marketing strategy. Messaging helps to define your brand, get your...

If you're a fan of the popular TV series Emily In Paris, you probably know that it's about a woman who goes to live in Paris for a year....

You can use email marketing to drive sales by implementing seven specific strategies to create a win-win situation for both your business an

An effective marketing strategy and plan answers that question by providing you with a baseline for measuring progress.